Okay, so now that we’re back after 8 years,
I remember in the mid 1990s there were a ton of female-targetted ads. Stronger, aggressive women. Not lesbians, but not defined by a male identity.
I’m trying to find two in particular; eventually YouTube will find them. They both had remixes of old songs done in a new style. Compare to the Grand Theft Auto coke commercial where he “puts everything back again,” with a remix/cover of Paul Williams’ “You Give a Little Love.”
- A remix of “This little light of mine,” done in a overproduced singer-songwriter style, set to animation. I think it was for jeans.
- A remix of “I am woman,” done in a riot grrl style, like L7 or something. The commercial was for Nike or possibly for Gatorade.