Participants place arrows to draw attention to different locations and objects — a favorite view of the city, an odd fire hydrant, the local bar. After placing an arrow, a participant sends a text message (SMS) from his or her mobile phone to 1.646.270.5537 with the unique code printed on the sticker and a short text — messages range from literary quotations to personal commentaries to game-like prompts to action. When another person encounters the arrow, he or she sends the unique code on the arrow to 1.646.270.5537 and immediately receives the message associated with it on their mobile phone. Through this location-based exchange of text messages, the YellowArrow becomes a symbol for the unique characteristics, personal histories, and hidden secrets that live within our everyday spaces.
Web link of note: Yellow Arrow