I had a company name. I checked the trademark database and California Secretary of State to make sure the name was unique. Then I queried GoDaddy to see if it was available. I added to my cart, but didn’t buy it. That was a big mistake.
Over the next week, I designed a logo, wrote up trademark registry information, engaged a lawyer, prepared LLC documents, registered for internet sites the company will be using.
Then I notice someone has registered both domains. These are obscure names. Two different squatters (not GoDaddy) had watched the queries and bought them. Now I have to get a new name, hopefully one that matches the logo, and change all the forms and contacts I was writing.