“McDonaldâ€™s comes for sriracha: Assimilation, customization and the fast-food American Dream…The cult condiment is about to go mainstream in a big way â€” and “Awesome Sauce” could destroy sriracha’s soul”
So much panic over consumption-based self identity!
Will they figure out that Sriracha is already the white person version? That there is farther to go if they expand their horizons beyond the mall?!
TUNE IN NEXT WEEK