{"id":6218,"date":"2011-08-08T07:59:58","date_gmt":"2011-08-08T14:59:58","guid":{"rendered":"http:\/\/www.ikillspies.com\/blog\/?p=6218"},"modified":"2011-08-08T07:59:58","modified_gmt":"2011-08-08T14:59:58","slug":"strawberry-ice-cream-and-millenial-rebranding","status":"publish","type":"post","link":"http:\/\/www.ikillspies.com\/?p=6218","title":{"rendered":"Strawberry ice cream and Millenial rebranding"},"content":{"rendered":"

I was just reading a great post on Millenial rebranding<\/a>, and an emergent problem – many people can no longer buy “just” strawberry ice cream. It’s always some weird flavor hybrid.<\/p>\n

Many of us have the “strawberry ice cream problem,” and frequently it’s not just about a product that is no longer popular… or imagined to be popular. How many times have you seen a film that was very very expensive, but just not that memorable? Most summer movies nowadays will never ever be someone’s “favorite movie.” The problem has to do with the conundrum of marketing to the mainstream – as pointed out in The Tipping Point, even when remarkable coffee will be tart or black or some other memorable quality, POPULAR coffee will be bland and sweet.<\/p>\n

I think the answer is in Long Tail thinking, as a consumer – we as consumers are now expected to specialize, to search out products that match our aesthetics. Thanks to the internet, this is now not only possible but pretty convenient!<\/p>\n

As for the actual strawberry ice cream problem – think of it as an opportunity. Other people will want strawberry ice cream near you; you can sell it to them. In the San Francisco Bay Area, we don’t have a lack of strawberry ice cream – you can get it at any ice cream shop, especially small independent shops like Fenton’s<\/a> or Preston’s Candy & Ice Cream<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was just reading a great post on Millenial rebranding, and an emergent problem – many people can no longer buy “just” strawberry ice cream. It’s always some weird flavor hybrid. Many of us have the “strawberry ice cream problem,” and frequently it’s not just about a product that is no longer popular… or imagined […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6218","post","type-post","status-publish","format-standard","hentry","category-stardate"],"_links":{"self":[{"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=\/wp\/v2\/posts\/6218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6218"}],"version-history":[{"count":1,"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=\/wp\/v2\/posts\/6218\/revisions"}],"predecessor-version":[{"id":6219,"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=\/wp\/v2\/posts\/6218\/revisions\/6219"}],"wp:attachment":[{"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6218"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ikillspies.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}